Your chatbot and your AI content must disclose themselves. From 2 August 2026, it's the law.
Every company in the EU whose chatbot talks to people, or that publishes AI-generated text, images, audio or video, must say so — visibly and in a machine-readable way. Fines reach €15,000,000 or 3% of worldwide turnover. AIDisclose Kit gives you every notice, label, policy and evidence log — done in minutes, not weeks.
Time left until Article 50 applies (2 August 2026):
If your customers see this on your site, Article 50 sees you.
⚖️ Mandatory in all 27 EU countries from 02-08-2026 · Fines up to €15M / 3% of turnover · Applies to SMEs, e-commerce, agencies and freelancers
Who must comply
Four situations. If one is yours, Article 50 is yours too.
The transparency chapter of the EU AI Act is written for exactly these everyday cases — explained here without the legalese.
1
A chatbot talks to your customers
Website chat, WhatsApp bot, voice assistant on the phone. People must be told they are talking to an AI system — clearly, at the first interaction, unless it is completely obvious.
Art. 50(1) — interaction notice
2
You publish AI-generated content
Blog posts, product images, videos or podcasts made fully or partly with AI tools. The content must be marked as synthetic in a machine-readable format, and labelled visibly in key cases.
Art. 50(2) & 50(4) — marking & labelling
3
You publish deep fakes
Realistic AI images, audio or video of real people, places or events — including harmless marketing uses. They must always be disclosed as artificially generated or manipulated.
Art. 50(4) — deep fake disclosure
4
You read emotions or biometrics
Systems that infer emotions in calls or classify people from face or voice. Exposed persons must be informed — and in workplaces or schools this technology is largely prohibited.
Art. 50(3) — exposure notice
What you get
One kit, every Article 50 obligation covered
Written from the actual text of the Regulation, in plain language, in five EU languages.
🗨️ Chatbot notices — 5 languages
Legally sound disclosure texts in EN, ES, DE, FR and NL, ready to copy into your chat window, IVR script or bot welcome message.
⚡ Ready-to-paste snippet
One HTML/JS block that shows the notice on your site in the visitor's language — accessible, dismissible and machine-readable.
🏷️ AI content labels
Visible badge plus machine-readable marking (IPTC digitalSourceType + JSON-LD) for AI text, images, audio, video and deep fakes.
📄 Internal transparency policy
A signature-ready A4 policy with your company name, the obligations that apply to you and a labelling procedure your team can follow.
🗂️ Evidence log
The register an inspector will ask for: which notice, which version, which language, where and since when. Template included.
✅ Compliance checklist
The exact obligations of Article 50 that apply to your selection — nothing generic, nothing missing, with article references.
Try before you buy
The generator runs 100% free, right in your browser
Tick your situations, type your company name, choose your languages — and get your notices, snippet, labels, policy and checklist on the spot. Nothing is uploaded; everything is generated client-side. The free DEMO adds a watermark; the kit removes it.
Every client with a chatbot is an Article 50 client.
For digital agencies
Turn a legal deadline into a service you sell
You built their website and their chatbot — now they will ask you who makes them compliant. With the agency licence you deliver disclosure notices, labels and a signed policy to every client, under your own brand, in an afternoon.
Does Article 50 of the AI Act apply to my small business?
Very likely yes. If a chatbot or voice assistant talks to your customers, or you publish AI-generated text, images, audio or video anywhere in the EU, the transparency obligations of Article 50 of Regulation (EU) 2024/1689 apply to you from 2 August 2026. Company size does not exempt you — the AI Act only promises SMEs proportionate guidance, not different duties.
What are the fines for not complying?
Article 99(4) sets fines of up to €15,000,000 or 3% of total worldwide annual turnover, whichever is higher (for SMEs, whichever is lower). National market-surveillance authorities enforce these obligations. And before any fine, the more immediate risk is a complaint from a competitor or a customer — plus takedown requests for unlabelled content.
We only use ChatGPT internally. Do we have to disclose anything?
Purely internal use — drafts, research, emails that a human reviews and sends — does not trigger the public disclosure duties of Article 50. The obligations start when an AI system interacts directly with people (a chatbot) or when synthetic content is published. An internal policy is still recommended, so your team knows exactly where the line is; the kit includes it.
Our chatbot provider says the tool is already compliant. Are we covered?
Not automatically. The AI Act splits duties between providers (who build the system) and deployers (who use it — you). Informing your visitors that they are talking to an AI happens on your website, in your language, under your brand. That notice, its wording and the evidence that it was shown are your responsibility.
If a human edits the AI text, do we still have to label it?
Article 50(4) contains an exception for AI-generated text published to inform the public: no visible disclosure is needed where the content has undergone human review or editorial control and a person or entity holds editorial responsibility. Minor automated edits do not count as human review. For deep-fake images, audio and video, disclosure is always required.
What exactly do I get for €99?
The full kit without the DEMO watermark: disclosure notices in EN/ES/DE/FR/NL in editable formats, the ready-to-paste chatbot snippet, visible + machine-readable content labels, a signature-ready internal AI transparency policy, the evidence-log template and the Article 50 checklist, plus email support. The agency licence (€290) adds unlimited client use and white-label documents. Read more in the Article 50 guide.
Request the SME kit or the agency licence, or just ask whether Article 50 applies to your case. A technician answers every message personally by email.
